Policy Control Framework

The AdaptiveMobile Policy Control Framework provides protection against illegal and inappropriate content, mobile viruses and malware, and unsolicited or unauthorised communications. It works across all mobile services (WAP, SMS, MMS, email), all forms of access (Mobile, WiFi, WiMax) and for all media including mobile internet, text, images, music, voice and video. This unified protection ensures the growth of data ARPU for mobile and convergent operators, and reduces churn through increased customer profiling.

Mobile operators globally are using the Policy Control Framework to respond to regulatory pressures, provide Parental Controls and extend corporate security policies through to mobile devices.

Figure 1 provides an overview of the full Policy Management capability of the AdaptiveMobile Policy Control Framework.

The AdaptiveMobile Policy Control Framework is a complete solution to protect subscribers and network from malicious content.



The Policy Control Framework will deliver:

• SMS Filtering - for interconnect and on-net spam and content controls;
• Subscription Management - for mobile content from service providers to subscribers
• MMS Filtering - for anti-viruses, anti-spam and inappropriate content.
• Email Filtering – for inbound and outbound mobile email messages to protect against transmission of viruses and spam.
• Corporate and Consumer Policy Management - to provide segment or customer-specific filtering policies.
• Mobile Web Filtering – for category and content based filtering of mobile web and WAP services.
• Malware and virus Filtering – a complete AV solution based on a two pronged strategy for defense against malware and virus threats to the network.  The primary defense being provided by network based message filtering to detect and prevent viruses, and the secondary defense through delivering device and threat specific agents.
• Content analysis and advert insertion – providing the subscriber knowledge, policy controls and insertion engines to support mobile advertising and campaign management tools.
• Message Retention - Individual-specific controls on message retention policies.

The AdaptiveMobile Policy Control Framework delivers tangible value to the operator providing:

• Meeting regulatory requirements for parental and cultural controls;
• Subscriber-centric policy management across all bearers
• Revenue-generation through value-add consumer and corporate security services;
• A carrier grade, scalable and future proof solution, resulting in lower cost of ownership than point solutions;