Mobile Data Policy Control
Mobile Broadband Offload
Introduction
The rapid market uptake of mobile broadband services (mobile data for laptops) is driving increases in traffic well beyond the projection of many operators current and planned network capacity.
Coupled with the competitive pricing pressures for flat rate multi-Gigabyte usage packages, the cost-per-Gb is at risk of exceeding the revenue margin.
AdaptiveMobile's Policy Control can be applied to networks to address how and where traffic is carried and routed, and is tightly integrated with our network infrastructure partners and offerings.
The AdaptiveMobile solution has several significant values for Operators:
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Address the cost of carrying internet (offnet) traffic
Internet traffic from laptop mobile broadband is quickly becoming the major contributor to network traffic. AdaptiveMobile are working with major equipment vendors to create solutions to the transport and routing, enabling traffic offload to give cost savings in transport and core networks.
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Better utilisation of VAS Infrastructure assets (Optimiser)
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Allows management future data capacity in a more scalable fashion thus reducing current and future costs, whilst being an enabling platform for additional services and cost reduction capabilities.
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Content aware control policies (for QoS)
QoS based network control provide for routing based upon marked application, however with changin devices using mobile networks, and emerging services rapidly contributing the majority of traffic on networks the ability to set QoS right through the network based upon content, device and user offers more appropriate control over user mobile data experience.
To find out more about this solution, the supporting business case, and implementation case studies please contact us at sales@adaptivemobile.com