Mobile Advertising

Mobile marketing is a unique way for brands to communicate directly with their customers. Having access to the subscriber’s device - which will normally be with them at all times, and permanently on – is invaluable.

However, campaigns will not be successful unless the perception of many subscribers is changed and operators approach mobile marketing in a responsible manner.

Currently, many people will perceive any mobile advertising as spam, intrusive and unsolicited. In order for this perception to change and subscribers to embrace mobile advertising they must be able to opt in and out, feel in control and be protected. This essentially means giving them the capability to choose what advertisements may be of interest, ensuring they have the ability to change their preferences and making sure that only legitimate, legal and appropriate content is sent to them. Only by doing this will the operator gain the trust of their subscribers and make certain their brand is protected.

The AdaptiveMobile Policy Control Framework offers operators the ability to both build revenues from mobile advertising (across all bearers) and offer complete protection to their users.  The PolicyFilter suite allows for interception and manipulation of mobile content between users, or to and from content / advertising partners in order to insert targeted messages based on context, time of day and subscriber permissions.

By deploying the AdaptiveMobile Propensity Engine, operators can build behavioural segmentation of users based on their mobile browsing and messaging activities, and use this to increase the value of the mobile channel as part of an advertising mix to brands.

For more information, please email info@adpativemobile.com or fill in the form on the contact us section of our website.